Erica Geiger
STRATEGIST
Erica is a Digital Strategist for Haystack Needle, where her day-to-day involves a variety of projects that draw heavily on her 8+ years of experience in SEO and SEM. Whether she's developing data-driven strategies, optimizing campaigns, or diving into analytics, Erica brings both creativity and precision to her work.
Outside of her digital work world, Erica can be found at the gym, hiking through the woods, or working on a creative project—be it cooking, writing, or trying her hand at a new DIY craft. She’s also a big fan of beach days and catching comedy shows on the weekend.
Erica is originally from New York, where she earned a BS in Psychology and an MA in Data Analytics and Applied Social Research. She later went back to school to pursue another passion, earning a second BS in Dietetics.